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Happy New Year! (and good riddance 2017)

Dear friends,

I am incredibly grateful for the authors, editors, illustrators, and other contributors whose combined efforts made 2017 a successful year for Nom de Plume Publications. I am also incredibly grateful for our readers who make all of the hard work worthwhile. With your support in 2017, the authors of NDP Publications sold over 50,000 books worldwide, had a combined 7,000,000+ pages read on Kindle Unlimited, and donated over $10,000 to charities that included the Trevor Project.  Without our readers, that couldn’t have happened, and I thank each and every one of you from the bottom of my heart.

Normally that would be where I signed off – probably with a cute picture of a kitten in a party hat – but this year I think that there is more tha­­­t needs to be said.

For many, many people – myself included – this has been a year of significant hurt, anger, and frustration resulting from the current social and political environment in the country that I love.

In 2017, 2002 people were wounded and 588 were killed in mass shootings. After fifty-seven years of moving forward to obtain equal rights for all, our friends and loved ones in the LGBTQ community have seen their basic rights again threatened by the government. Hate crimes against Jews, gays, and Muslims increased for the second year in a ­­­­­row. The transgender murder rate hit a five-year high. A man who bragged about sexually assaulting women was seated in the Oval Office. No, I am not sorry to see 2017 end.

Despite all of this,  I look toward 2018 with renewed energy, determination, and optimism. As painful as the last twelve months have been, there have been bright spots as well. Shining moments that reminded us that the majority of Americans – the true majority, the kind of majority that is determined by math and not through volume of noise and bluster – do not support the hate and violence.

The American Civil Liberties Union collected a record $24 million in donations in one weekend after the Trump administration enacted their first Muslim travel ban. 2.6 million women marched against misogyny and hate. And our LGBTQ community? Did they shrink back into closets and hide in the shadows when Trump’s administration began their attempts to marginalize them? No. They protested the Trump administration’s anti-gay positions. They demonstrated against the abuse of gays and lesbians in Russia and Chechnya. They marched in parades and hosted fundraiser social events. The 2017 Pride Days in New York, Chicago, and, Washington, D.C. drew record crowds. Our LGBTQ people and their allies didn’t knuckle under, they stepped forward and reminded us again that they’re here, they’re queer, and damn it, they’re fabulous!

This – all of it – is the reason I am optimistic about 2018. We are a nation that knows the meaning of the word quit, we simply refuse to use it as a verb. We will regroup and move forward with purpose born of having the courage of our convictions. We will continue the fight for our collective rights because we know that failure is simply not an option. We will resist and we will succeed. From the ashes, our nation will rise stronger than ever.

I wish each and every one of you a 2018 filled with love, peace, and freedom.

Sincerely,

Brandie Chesser
Nom de Plume Publications, LLC

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In answer to your questions..

Dear friends,

I have received several questions as to why the NDP website has not been updated to show the charitable donations for the month of November.

As you know, the authors of Nom de Plum Publications donate a portion of their monthly royalties to support charities. Those donations are  typically made two months after they are earned because that is when our biggest marketplace – Amazon – pays out the royalties earned.

We strive to make those donations on or before the first of each month but there are times that it isn’t possible. Due to a glitch in the payment system, the royalties earned and due at the end of October are still pending.

I absolutely understand your concern and assure you that as soon as those payments clear, our monthly donations will be made.

Thank you for your support!

Brandie

A lovely letter from The Trevor Project <3

Brandie,

I hope you are having a great start to your week!

I was going through our records today and noticed that Nom de Plume has made multiple wonderfully generous gifts to The Trevor Project, and I wanted to reach out and express our gratitude for your continued support of our life-saving mission. Last year, The Trevor Project’s services impacted the lives of over 200,000 young people. It was also our first year of offering two days per week of our innovative TrevorText service and, due to this increase in service, we were able to answer 33% more texts from youth in crisis than in the previous year.

As we ramp up our work this year in response to an ongoing surge in need and a climate that remains hostile to these young people, we want to let you know that your generosity helps us reach more young people than ever before!

If you have the time, I would love to hear more about your company and what made you choose to support Trevor.

Thank you again for your tremendous dedication to our mission! If there is anything I can ever do to assist you, or should you like to learn more about how your giving directly impacts the lives of LGBTQ youth, please do feel free to reach out to me at any time!

All the best,

Rebecca

 

Nom de Plume Publications Response to The Trevor Project:

Hi Rebecca!

On behalf of our authors and, of course, the readers who make our donations possible, I am thrilled to receive your letter!

Nom de Plume Publications is a very small publishing company that provides a wide range of a la carte publishing services to independent authors. When I formed the company in the spring, it was with the keystone belief that giving back to the communities that support us is incredibly important.

In that spirit, we invite our authors to join us in donating 5% of their monthly royalties to charities with a proven positive impact in the community most closely associated with each genre.

The donations made by Nom de Plume Publications to The Trevor Project represent 5% of the gross monthly royalties received on projects (digital, print and audio) published in the LGBTQ genres during that month. Two of our authors – Kian Rhodes and Dion Demetri – make up more than 80% of the donations to your organization.  With Ms. Rhodes’ immensely popular series The Omega Auction (gay paranormal romance MM) coming to Audible in the coming months, we are excited to predict that our support will only increase!

We donate to your organization for one simple reason: as an entity, we believe in the work that you do! Growing up is hard enough when you fit easily into societies pre-determined slots of acceptance; for LGBTQ youth, those challenges are often times so much harder.  There is no mistaking the importance of the services that The Trevor Project provides to LGBTQ and questioning youth in their darkest hours.

Thank you again for your lovely letter and, on behalf of myself, the Nom de Plume authors, and our readers,  thank you for the work that The Trevor Project does!

Sincerely,

Brandie Chesser
Owner
Nom de Plume Publications, LLC

 

NDP’s 2016 Spooktacular Short Story Contest!

Nom de Plume Publications, LLC invites YOU to enter our
2016 Spooktacular Halloween Short Story Contest!

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NO ENTRY FEE AND ALL WINNERS AND HONORABLE MENTIONS WILL BE PUBLISHED!

The First place winner in each category will receive a $100 certified check and a Kindle edition of the anthology

The Second place winner in each category will receive a $75 certified check and a Kindle edition of the anthology

The Third place winner in each category will receive a $50 certified check and a Kindle edition of the anthology 

Honorable Mentions will receive a $25 Amazon gift card and a Kindle edition of the anthology

Now that you know what you can win, you want to know what you have to do – right?

Your categories are…..

Children (7-11)  Young Adult (12-15) Adult Romance (male/male, male/female and female/female)

The theme is Halloween and the deadline for entries is Midnight, October 21st, 2016.

  • For this contest, all entries must be online or via email. 
  • All entries must be short stories – not to exceed 15, 000 words.
  • Your entry must be original, in English, unpublished and unproduced, not accepted by any other publisher or producer at the time of submission.* Nom de Plume Publications retains non-exclusive publication rights to all winning entries and honorable mentions in each category for distribution in book/story bundle.**
  • BE SURE OF YOUR WORD COUNT! Entries exceeding the word limits will be disqualified.
  • Writers submitting under a pen name must provide a legal name for payment in the event that they win. Legal names will be held in strictest confidence.
  • Due to U.S. Government restrictions we are unable to accept entries from Syria, Iran, North Korea, or Sudan.

Ready to enter?

 

*All submissions will be run through plagiarism identification software. Anything with previously published or non-original content will be disqualified.

** Non-exclusive publication rights allows NDP Publications to release and sell the submitter’s work via anthology bundle in any and all media format under NDP copyright. Author retains all other rights to their work including primary copyright and rights to publish. Winners will also be offered a FREE ISBN number to self publish under the NDP brand.

Your book is available on Amazon! Now what?

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You, the self-publishing author, have spent weeks, months, possibly even years, writing your book. You poured everything you had into it; sweat, blood, tears but it’s finally finished! Your cover is dramatic, creative, and engaging. The book itself? A literary work of art. You publish and wait for that first review to come in. You wait. And wait.

 

Then, a friend, associate or another author has an idea. Why not contact people who have reviewed other books in your category on Amazon and email a free copy with a request that they review it? Brilliant idea, right?  As it turns out, not necessarily.

We (NDP Publications) receive many, many requests to provide book reviews.  Many are accompanied by an attached pdf file of the book in question. Due to the inherent conflict of interest, NDP does not provide book reviews. We do, however, respond to those authors to explain why the method that they are choosing to market their masterpiece may not be the method most likely to benefit them. Today, we’ll lay it out for everyone else.

Our writers have hundreds of reviews (combined – of course) – some great, some less than encouraging, and even a few declaring that our writers shouldn’t quit their day jobs – but none that qualifies as a “bought” review. A “bought” review meaning the book was offered free or at a discount specifically in exchange for a review.

As anyone selling anything on Amazon is required to know, all people responding to a request for an Amazon review – even if you send it to their email with a PDF copy attached – are required to attach a disclaimer stating that they received the book (or whatever the product is) in exchange for agreeing to review it*.  So while you may be able to rack up ten or fifteen reviews in a few days, the required disclaimer can leave potential customers with the impression that you have to “buy” reviews. Instead of encouraging people to take a chance on your story, those reviews can have the opposite effect and instead actually cost you sales.

They also have the potential to negatively impact your sales in two additional ways:

  1. People who post a lot of Amazon reviews (which will be anyone you find on an Amazon top reviewer lists) are frequently targeted by Amazon’s verification process as posting fraudulent reviews if they post a review on anything that doesn’t show “verified purchase.” A verified purchase meaning it was ordered through Amazon. That review is then removed, and the reviewer blocked from leaving one at all – sometimes on your future items as well.

 

  1. If you end up with a high percentage of reviews that Amazon can’t verify a purchase on, they can, and occasionally will delete all of your reviews as presumed fraud. Especially if those reviews are marked as fraudulent by another Amazon user. This, unfortunately, is an all too common “sour grapes” response by fellow authors who aren’t getting reviews.

Here’s the tried-and-true marketing recommendation that we make to our authors:

Do collect the email address from the profiles of people who have reviewed other books in your category. In addition to the emails that you collected, make a list of bloggers and Facebook pages (easy through Google and Facebook search) who focus on the topic that your Amazon category correlates with. They are frequently looking for related ideas to send out in emails and tweets just to keep their name in front of their customers. Free marketing!

Once you have your marketing list, use the Kindle marketing program to make your book free for a few days – preferably on a weekend. (I usually tell our authors to limit it to 2 days to apply urgency to the call to action.) People are much more inclined to leave a review when they feel that they got a bonus such as a free copy to keep instead of checking it out on KU.

Then, purchase an ad on Facebook with the link to the free book and schedule it run concurrently with your promotion. Use the advanced options to target the ad to people with specific interests that relate directly to your book. For example, a romance novel should be targeted to people who have “romance stories” in their interests. Our authors usually set the “lifetime” dollar limit at $20 per ad and see excellent results.

Email a press release to your marketing list first thing in the morning on the first day of your marketing push. It should be labeled “press release” and include the name of the book, publisher information (if applicable), a brief synopsis of the story, a picture of the cover and include the link to get their FREE copy.

At the bottom of the press release, simply state that “reviews are always appreciated and encouraged” and include the link to your book on Goodreads as well as Amazon. (It’s amazing how much bigger of an impact Goodreads reviews have over Amazon reviews). You have now offered a free copy as a marketing inducement which does not require the reviewer to post the dreaded disclaimer.

As with everything else in life and business, there is a potential downside to this method: If your book is enrolled in the Kindle Unlimited program (KDP Select), you will not be paid for pages read in that book during the time it is listed for free. In the long run, the sales that you will garner will usually well exceed the $0.0047 (approximate) payment per page that you lose during that two-day marketing push.

Good luck with your release!

 

*It is important to be familiar with all applicable policies. Specifically, if reviewers are suspected of posting “bought” reviews and not posting the required disclaimer, Amazon does reserve the right to remove your book and cancel your Kindle Direct account. For additional information, read the policies regarding manipulating reviews.

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